Every lead you buy is a homeowner who has already said they want to sell — and you get their own answers before you dial: why they're selling, how soon, what shape the house is in, and what they want for it. Your first call is a real conversation, not a screening call.
One buyer per lead. Sold once, ever. No contracts and no monthly minimums.
What arrives with a lead
No mystery about what lands in your account. Every WarmKnock lead carries all of the following — not most of the time, every time.
The four answers are written down the way the homeowner said them, not scored or graded. That's deliberate: you can confirm or disprove every one of them on your first call, which is not something a motivation score lets you do. Where we happen to hold more — an email address, a second number, whether the property is occupied — it comes with the lead, but it isn't promised, and a lead is never short of what's listed above.
The junk guarantee
"Junk" is a written list of twelve reasons, not our opinion of your complaint. You have ten days. And we don't ask you to prove anything — no call logs, no screenshots, no recordings. Everybody else in this business wants documentation. We take your word for it.
We sell you a real conversation with a real owner. We can't sell you their decision.
The homeowner's own behaviour is never junk: not answering, changing their mind, wanting more money than you'll pay, going quiet, or selling to somebody else.
Neither is a disagreement about degree. If the lead says they want to move in 30 days and they tell you 90, that's a person whose situation moved, or one telling two people two slightly different things. Reason twelve covers a flat denial only — never a number that shifted, a condition described more or less harshly, or a price expectation that changed.
On reason twelve we go back to the homeowner and settle it ourselves, because we hold the original record and you shouldn't have to argue. It takes as long as it takes to reach them. If we can't reach them at all, the claim is paid — we don't get to win by failing to make contact.
Straight about the one limit: the first eleven reasons are unconditional and stay that way no matter how often you claim them. Reason twelve is the one judgement call on the list, so it's the only one we rate-limit — if your claim rate on it gets far out of line with everybody else's, we'll stop selling to you rather than argue about it. Everything else stays open.
We'd rather have a conversation than sell you something off a webpage. Tell us where you buy and what you do with a lead, and we'll tell you straight whether we're a fit.
Or write to us directly: hello@warmknock.com